Just after we hear What social is commerce, the term that automatically comes to our mind is e-commerce. Though the scenario is the same, Social commerce and e-commerce are two different terms. Social commerce is a new form of eCommerce that allows consumers to buy products, services, and experiences from the comfort of their own homes. So today, we’ll talk about Social commerce.
What is social commerce?
As mentioned earlier, Social Commerce is a form of e-commerce that uses social media to drive traffic to a website and sales. You can consider it a social media version of search engine optimization (SEO). It’s about getting the correct exposure for your brand, products and services.
The term “social” refers to how these interactions happen on social media platforms such as Facebook, Instagram and Twitter. Social commerce companies use these sites as their primary marketing channels because they offer users access to millions of potential customers looking for new things to buy. Or even want some recommendations on what’s trending right now.
Usually, social commerce occurs when businesses use their blogs or other websites to share information about their products, services, and more with their followers on Facebook, Twitter, Instagram other social media platforms. The goal here is not necessarily just some extra clicks from these networks; it’s more about building relationships with those who follow them by providing valuable content so they will want to share what you have posted!
Using social commerce, consumers can:
· Learn about brands and products
· communicate with customer service
· buy things
Social commerce and E-commerce
Social commerce and eCommerce are two different things. Let’s start with the basics:
What is social commerce?
Social commerce refers to using social media (like Facebook) to drive traffic to your website or even build an online community. You can use tools like Instagram Stories or Snapchat Stories for this purpose, but there are many more options out there as well.
What is eCommerce?
E-commerce refers to businesses that sell products online, either directly through their websites or third-party retailers such as Amazon and Walmart, rather than directly from the business itself. This includes physical stores where customers can physically come in and buy the product(s) onsite and virtual storefronts where people shop online by clicking links within the content and sharing themselves on social media channels such as Facebook or Twitter.
E-commerce vs. social commerce
E-commerce is the sale of goods and services over the internet, and Social commerce is the sale of goods and services over social media.
But if we dive deeper, there are many more differences between Social Commerce and e-commerce.
E-commerce is one way to have a customer relationship, while social commerce is two-way.
Just think of a situation where you sell products on your e-commerce site. You can sell the products directly to your audience. So it is one way. Or else you can share your product with reference e-commerce link on your Facebook and attract more people. So, it is two-way.
Interactions occur only on the website on e-commerce. But interactions occur both online and in social media communities in Social Commerce.
This point also can be explained as the same according to the above example. You can create more interactions when you share your product on social media.
Participatory and collaborative in social commerce while limited enterprises and business partners in e-commerce
When we share something on Facebook, anyone can see it. Also, anyone can share our links. Likewise, social commerce is participatory and collaborative. In this way, we can address a massive audience in a short period.
In social commerce, community creation of content can be seen. But in e-commerce, you must push information to a relatively passive audience.
Benefits of social commerce on the eCommerce platform
Social commerce is a great way to connect with your customers, get their feedback and improve your eCommerce platform.
Connect with your customers
Social commerce allows you to interact with your customers in real time via social media or email. You can also use it to communicate between the team and clients, which helps build trust and rapport between both parties.
Get feedback from your customers
Social media allows easy access for people who have questions about products or services offered by an online store owner. This makes it easier for users to suggest how best they would like the site’s offerings improved, thereby strengthening relationships between businesses and their potential customers while increasing revenue streams through increased conversion rates.
Top social commerce platforms
Social commerce is using social media to sell products and services. Companies can use these sites to market their products, create customer relationships, engage with customers and partners, and drive sales.
Facebook is a great place to start when it comes to social commerce because it’s one of the most popular places where people interact with brands daily.
Facebook has over 2 billion users worldwide who use its platform daily. And they’re willing to tell you what they like or dislike about your brand!
Instagram Shops let users browse, save, and buy products displayed by brands or tagged by influencers, which is an excellent way for brands to sell more goods and reach a wider audience. Brands can use Instagram Shops to increase brand recognition, improve the online shopping experience, and enable e-shopping.
A combination of a search engine and social media site for images, Pinterest enables users to make mood boards, pin destinations, and find new products. Since 97% of searches are unbranded, businesses can reach prospective customers.
Future of Social Commerce
As the world of social commerce continues to grow, it’s becoming clear that this is just the beginning. This has already revolutionized e-commerce, and it will become even more popular with time.
The future of social commerce looks bright because there are so many growth opportunities. We can expect innovations like chatbots and voice interfaces that allow users to interact with brands directly from their phones or other devices via chatbots and voice assistants (like Siri).
Social Commerce is the future of e-Commerce. It’s the future of retail, marketing and business. It’s also about people.
Social Commerce allows brands to build trust by engaging directly with their customers through real-time interactions in a way that was impossible before (and even now).
Finally, social commerce is a subset of e-commerce because it encompasses transactions made on websites and mobile devices.
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